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Sales are never more significant than Brand Image.

Updated: Jan 4

There are more platforms available for businesses to discover leads, the opportunities they present are more varied, and the data obtained through these platforms is more precise and useful.

The bad news is that there is tension in the connection between marketers and consumers. Companies frequently display the incorrect advertisements to the incorrect audiences. The wrong audience exposure is one factor in unsuccessful marketing efforts, but it's not the only one.

Today we are sharing an example of Pepsi in this article. Anthem from Pepsi called Live for Now Times

The 2017 Pepsi YouTube commercial with American model Kendall Jenner forced one of the biggest beverage companies in the world to issue a formal apology to their patrons.

PepsiCO came under fire for using the Black Lives Matter movement to promote one of their products after viewers noticed how the company changed the perspective from youthful protesters and a woman wearing a hijab to a model handing a Pepsi can to a police officer.

They claim that good motives are what pave the way to hell. After people began criticising the Live for Now Moments Anthem commercial on social media, it ended up being one of the worst advertising efforts ever.


What can we take away from instances of poor advertising like this one? Keep in mind that (Brand Image) reputation is always more significant than revenue when marketing your company.

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